A word from our Founder
What I believe
I have always struggled with the false claims brands are doing these days, using lots of chemicals, artificial fragrances, no transparency in ingredients list, greenwashing, brands fooling people by claiming to be herbal, organic and natural.
With Rumaya my goal has been to educate people about how powerful our mother nature is, how to benefit from it and not run after trending products which is not safe and harm the skin, hair and body health in the long run.
My dedication to explore natural ingredients and understand their benefits, developing something new has lead me to create Rumaya.
The name Rumaya stands for the vision of purity, honesty and going back to what truly works. Today every Rumaya product is formulated from that same principle — traditional Indian ingredients, backed by modern research, made honestly for Indian skin. Check the labels of Rumaya natural products and you will only find natural ingredients and no hidden ingredients.
The products I am most proud of:
Summer Face Pack — Masoor dal, rice powder, milk powder, multani mitti, orange peel powder
Wild Turmeric Soap Bar — wild turmeric and three butters — brightening without drying.
Herbal Shampoo — sulphate-free, aritha-based — gentle enough for daily use.
Black Henna — henna and indigo for 100% grey coverage without PPD or ammonia.
Connect with me:
"I share skincare education, ingredient science, and behind-the-scenes formulation on Instagram — follow along at @rumayaofficial
For press, collaboration, or wholesale enquiries — [rumayaskinandhair@gmail.com]"*
Articles written by Manisha Modi:
[Manisha Modi] Founder & Formulator, Rumaya
Founded Rumaya Beauty in 2020
Specialisation — natural ingredient formulation, Ayurvedic skincare, chemical-free beauty
Based in Bikaner, Rajasthan, India
